We wanted to help explain what cookies are, the different types, why ProAmica uses them and how they affect your web experience.


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. For example, cookies are used to remember users’ preferences and to help navigate between pages efficiently.

A cookie doesn’t tell us your email address or any other personal information. If you choose to create register with us at a later date, the personal information you provide will not be shared with any third party, other than as stated in our privacy policy.

We may also automatically receive and record information on our server logs from your browser, including your IP address and the page you requested.

Cookie will typically contain details such as the domain from which the cookie has come, a value which is usually a random unique number as an identifier and the lifetime (expiry) of the cookie.

There are 3 types of cookies used on this website:

  • Session Cookies: allowing us to "remember" content from page to page (these expire when you leave the website or close the browser).
  • Persistent Cookies: which define "Time To Live" and help us to determine your preferences (these will expire after the “Time To Live” period)
  • Third Party Cookies: these are cookies from any other domain, such as recommended product and advertising services.

What will a cookie do for me?

Almost every website that offers advanced features such as online ordering/quoting and custom content utilises cookies. Each website utilises unique cookies, which essentially means that the cookies used by one site cannot be used by another.

Why does ProAmica use cookies?

ProAmica wants to provide a good customer experience on its website and here’s an example of how cookies can allow this to happen:

  • Exp: To remember the quotes that you have completed to make the application process easier when you return back to the website.
  • Content: Show you relevant content such as available discounts depending on your browser behaviour.
  • User Behaviour: analytics to track website visits and clicks for pages visited. This allows us to see how our customers like to use our website and which pages or functions they prefer; this allows us to continually improve our service.
  • Third Party: Selected partner cookies which track where the users’ visit originated. This allows us to see where your visit originated from, especially advertising on partner sites, present appropriate offers and helps prevent fraud and detect spammers.

Why do I need to know this?

ProAmica respects customer concerns and we want you to know why we ask you to opt-in and accept cookies. We want to be clear that accepting cookies does not give us access to your computer or personal information. We value our customer relationships and feel that our customers will benefit from cookies on our website, which enhance the web experience.

Cookies set by Third Party websites

ProAmica does sometimes embed photos and video content from websites such as YouTube. As a result, when you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from those websites. ProAmica does not control the dissemination of these cookies.

You should check the relevant third party website for more information about these.

ProAmica’s website may carry embedded ‘share’ buttons to enable users to easily share articles and information with other people through a number of popular social networks. These social network sites may set a cookie when you are also logged into their service. ProAmica does not control the dissemination of these cookies and you should check the relevant third party website for more information about these.

How to control and delete cookies

If you wish to restrict or block the cookies which are set by ProAmica, or indeed any other website, you can do this through your browser settings. The “Help” function within your browser should tell you how.

Alternatively, you may wish to visit www.allaboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of www.proamica.com 

Local Shared Objects (Flash Cookies)

ProAmica uses Flow Player to deliver some video content to improve user experience, Local Shared Objects (otherwise known as ‘Flash cookies’) are used to manage basic permissions and check bandwidth. Flash cookies are stored on a user’s computer much the same way as cookies are, however, it is not possible to manage them at browser level.

The Adobe website provides information on how to delete or disable Flash cookies:

Please note that if you disable Flash cookies you will be unable to view certain video content on our website.

List of the different types of cookies used by ProAmica:

Cookie Type Cookie Name Description Purpose
Session   Cisco load balancer - Session stickiness (strictly necessary) Allows us to distribute our page load over a number of servers. This allows us to service many customers and provide a responsive browsing experience. When you enter the site you are assigned to a particular server which is stored in this cookie. This cookie expires after one day.
Persistent   Customer GUID (strictly necessary) Helps us recognise you as a unique visitor when you return to our website. This allows you to carry information across pages of our site and avoid having to re-enter information. It allows you to not have to re-enter information for example. This cookie represents a unique number and doesn't directly contain any personal information. If you log in to our site any information you give us will be stored securely on our servers. This cookie expires in 365 days.
Persistent .ASPXAUTH ASP.NET Authentication (strictly necessary) Used to determine whether or not you are authenticated and logged in. This helps us to maintain security. This cookie is created when you log in and expires when you end your browsing session.
Third Party __utma, __utmb, __utmc, __utmz Google Analytics Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the you initiates the start of a new session.

Other Important Information

This policy has been developed with the recognition that internet technologies are rapidly evolving. This policy is subject to change and any such changes will be posted on this page. We want you to be aware that ProAmica is not responsible for the content or the privacy policies of websites to which there may be a link.